Consumer goods
Global brewing group — Belgian subsidiary
Public data in. Qualified leads and volume clarity out.
Automated prospecting from the national business registry, structured field visits and contractual volumes on every account.
Key results
4
field-sales applications delivered
3 years
of volume performance per account
Monthly
lead intake from the national registry
Challenge
Give account managers a steady pipeline of new outlets and an immediate view of each customer's contractual volumes in hectolitres and wine turnover.
Solution
Scheduled integration with the national business registry, converting new company filings into qualified leads. Visit planning and nearby-customer discovery for each representative. Three-year volume tracking against target on every account, exportable for the visit.
Delivery
Claude Code delivered each capability with its automated tests, through reviewed pull requests into the client's org.
Outcomes
- Prospecting automated end to end
- Volume performance in hand at every visit
- Account profitability through cost mapping
Engineering record
Every application delivered, with its lines of code.
3,859
lines of code
23
commits
14
co-authored with Claude
Lead generation from the business registry
1,502
Visit planner
807
Cost map
536
Volume tracking
1,014
Figures as of October 5, 2026, drawn from source control. Lines of code cover source files only.
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